Laee Choi
About
Laee Choi has authored 22 papers that have received a total of 483 indexed citations.
This includes 12 papers in Organizational Behavior and Human Resource Management, 12 papers in Marketing and 10 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (8 papers). Laee Choi is often cited by papers focused on Customer Service Quality and Loyalty (12 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, China and Hong Kong. Laee Choi's co-authors include Mi‐Ran Kim, Bonnie J. Knutson, He‐Boong Kwon, Thomas A. Burnham and Jooh Lee and has published in prestigious journals such as Journal of Business Research, International Journal of Production Economics and International Journal of Hospitality Management
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