Laura F. Bright

27 papers and 1.2k indexed citations i.

Laura F. Bright has authored 27 papers that have received a total of 1.2k indexed citations. This includes 21 papers in Sociology and Political Science, 15 papers in Information Systems and Management and 9 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Laura F. Bright is often cited by papers focused on Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in United States, South Korea and Israel. Laura F. Bright's co-authors include Kelty Logan, Matthew S. Eastin, Stacy Landreth Grau, Gary B. Wilcox and Susan Bardi Kleiser and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Advertising