Laurent Muzellec

34 papers and 1.0k indexed citations i.

Laurent Muzellec has authored 34 papers that have received a total of 1.0k indexed citations. This includes 25 papers in Marketing, 19 papers in Sociology and Political Science and 16 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Platforms and Economics (6 papers). Laurent Muzellec is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Platforms and Economics (6 papers) and collaborates with scholars based in Ireland, France and Italy. Laurent Muzellec's co-authors include Mary Lambkin, Sébastien Ronteau, Daniel Trabucchi, Theo Lynn and D. S. Johnson and has published in prestigious journals such as Long Range Planning, Industrial Marketing Management and European Journal of Marketing