Lawrence Ang

33 papers and 1.2k indexed citations i.

Lawrence Ang has authored 33 papers that have received a total of 1.2k indexed citations. This includes 16 papers in Marketing, 10 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (8 papers). Lawrence Ang is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in Australia, Saudi Arabia and United States. Lawrence Ang's co-authors include Francis Buttle, Robert East, Andreas Hellmann, Suresh Sood and Scott Koslow and has published in prestigious journals such as European Journal of Marketing, Journal of Advertising and International Journal of Management Reviews