Lawrence Hoc Nang Fong

83 papers and 1.7k indexed citations i.

Lawrence Hoc Nang Fong has authored 83 papers that have received a total of 1.7k indexed citations. This includes 59 papers in Sociology and Political Science, 31 papers in Marketing and 18 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (32 papers), Diverse Aspects of Tourism Research (31 papers) and Consumer Behavior in Brand Consumption and Identification (18 papers). Lawrence Hoc Nang Fong is often cited by papers focused on Digital Marketing and Social Media (32 papers), Diverse Aspects of Tourism Research (31 papers) and Consumer Behavior in Brand Consumption and Identification (18 papers) and collaborates with scholars based in Macao, Hong Kong and China. Lawrence Hoc Nang Fong's co-authors include Rob Law, Chris Zhu, Davis Ka Chio Fong, Carol Xiaoyue Zhang and Daniel Leung and has published in prestigious journals such as Tourism Management, Annals of Tourism Research and Journal of Travel Research