Lea Iaia
About
Lea Iaia has authored 23 papers that have received a total of 305 indexed citations.
This includes 12 papers in Sociology and Political Science, 8 papers in Marketing and 7 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Corporate Social Responsibility Reporting (5 papers). Lea Iaia is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Corporate Social Responsibility Reporting (5 papers) and collaborates with scholars based in Italy, Cyprus and United Kingdom. Lea Iaia's co-authors include Paola Scorrano, Monica Fait, Federica Cavallo, Francesca Masciarelli and Michael Christofi and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and Technological Forecasting and Social Change
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