Lefa Teng

29 papers and 918 indexed citations i.

Lefa Teng has authored 29 papers that have received a total of 918 indexed citations. This includes 21 papers in Marketing, 11 papers in Sociology and Political Science and 9 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (6 papers). Lefa Teng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Canada, China and United States. Lefa Teng's co-authors include Michel Laroche, Yigang Pan, Guangzhi Zhao, Maria Kalamas and Xiongwen Lu and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of Business Ethics