Lena Jingen Liang

11 papers and 600 indexed citations i.

Lena Jingen Liang has authored 11 papers that have received a total of 600 indexed citations. This includes 7 papers in Sociology and Political Science, 6 papers in Organizational Behavior and Human Resource Management and 5 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Lena Jingen Liang is often cited by papers focused on Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in Canada, China and Taiwan. Lena Jingen Liang's co-authors include Hwansuk Chris Choi, Marion Joppe, Woojin Lee, HS Chris Choi and Bo Meng and has published in prestigious journals such as International Journal of Hospitality Management, Sustainability and Journal of Travel & Tourism Marketing