Li Xiang

10 papers and 422 indexed citations i.

Li Xiang has authored 10 papers that have received a total of 422 indexed citations. This includes 5 papers in Sociology and Political Science, 2 papers in Organizational Behavior and Human Resource Management and 2 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Technology Adoption and User Behaviour (2 papers). Li Xiang is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Technology Adoption and User Behaviour (2 papers) and collaborates with scholars based in China and Hong Kong. Li Xiang's co-authors include Xiabing Zheng, Matthew Lee, Dingtao Zhao and Yongqiang Sun and has published in prestigious journals such as International Journal of Information Management, Industrial Management & Data Systems and Online Information Review