Linda I. Nowak
About
Linda I. Nowak has authored 25 papers that have received a total of 776 indexed citations.
This includes 19 papers in Marketing, 13 papers in Organizational Behavior and Human Resource Management and 12 papers in Tourism, Leisure and Hospitality Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (12 papers) and Wine Industry and Tourism (12 papers). Linda I. Nowak is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (12 papers) and Wine Industry and Tourism (12 papers) and collaborates with scholars based in United States. Linda I. Nowak's co-authors include Judith H. Washburn, Sandra K. Newton, Janeen E. Olsen, Thomas Atkin and Brian D. Till and has published in prestigious journals such as Industrial Marketing Management, Journal of Services Marketing and Journal of Product & Brand Management
In The Last Decade
Explore authors with similar magnitude of impact
Top fields papers by Huifang M. Zhang are about Top journals papers by Ji Hoon Yoo are published in Top fields papers by Alain D. Dekker are about Top fields papers by Jinggang Lan are about Top countries impacted by papers by Odelya E. Pagovich Top journals papers by Dohyun Kwak are published in Top fields papers by Dauren Biyashev are about Top fields papers by Jonathan M. O’Brien are about