Liping A. Cai
About
Liping A. Cai has authored 167 papers that have received a total of 6.9k indexed citations.
This includes 116 papers in Sociology and Political Science, 51 papers in Marketing and 26 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Diverse Aspects of Tourism Research (106 papers), Consumer Behavior in Brand Consumption and Identification (44 papers) and Digital Marketing and Social Media (38 papers). Liping A. Cai is often cited by papers focused on Diverse Aspects of Tourism Research (106 papers), Consumer Behavior in Brand Consumption and Identification (44 papers) and Digital Marketing and Social Media (38 papers) and collaborates with scholars based in United States, China and Hong Kong. Liping A. Cai's co-authors include Xinran Lehto, Mimi Li, Joseph T. O’Leary, Alastair M. Morrison and Jonathon Day and has published in prestigious journals such as Tourism Management, Journal of Environmental Management and Annals of Tourism Research
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