Liqiang Huang

26 papers and 800 indexed citations i.

Liqiang Huang has authored 26 papers that have received a total of 800 indexed citations. This includes 17 papers in Sociology and Political Science, 16 papers in Marketing and 10 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Technology Adoption and User Behaviour (10 papers). Liqiang Huang is often cited by papers focused on Digital Marketing and Social Media (16 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Technology Adoption and User Behaviour (10 papers) and collaborates with scholars based in China, United States and Hong Kong. Liqiang Huang's co-authors include Chuan‐Hoo Tan, Kwok‐Kee Wei, Weiling Ke and Qiuzhen Wang and has published in prestigious journals such as MIS Quarterly, Information & Management and International Journal of Information Management.