Loraine Lau‐Gesk
About
Loraine Lau‐Gesk has authored 16 papers that have received a total of 458 indexed citations.
This includes 7 papers in Social Psychology, 7 papers in Marketing and 5 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (5 papers) and Cultural Differences and Values (5 papers). Loraine Lau‐Gesk is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (5 papers) and Cultural Differences and Values (5 papers) and collaborates with scholars based in United States. Loraine Lau‐Gesk's co-authors include Thomas Krämer, Aimée Drolet, Chi‐yue Chiu, Patti Williams and Alokparna Basu Monga and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research
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