Lubna Nafees

20 papers and 228 indexed citations i.

Lubna Nafees has authored 20 papers that have received a total of 228 indexed citations. This includes 8 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Environmental Sustainability in Business (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Lubna Nafees is often cited by papers focused on Digital Marketing and Social Media (5 papers), Environmental Sustainability in Business (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States, India and Canada. Lubna Nafees's co-authors include B. Yasanthi Perera, Eva M. Hyatt, Lawrence L. Garber, Pia A. Albinsson and Neel Das and has published in prestigious journals such as Sustainability, Food Quality and Preference and Journal of Business and Industrial Marketing