Luke Lunhua Mao

20 papers and 246 indexed citations i.

About

Luke Lunhua Mao has authored 20 papers that have received a total of 246 indexed citations. This includes 12 papers in Sociology and Political Science, 11 papers in Marketing and 7 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Sport and Mega-Event Impacts (8 papers) and Sports Analytics and Performance (6 papers). Luke Lunhua Mao is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Sport and Mega-Event Impacts (8 papers) and Sports Analytics and Performance (6 papers) and collaborates with scholars based in United States, China and South Korea. Luke Lunhua Mao's co-authors include James J. Zhang, Haiyan Huang, Hai Li, Daniel P. Connaughton and Jiaxi Xu and has published in prestigious journals such as Frontiers in Psychology, Journal of Gambling Studies and Sport Management Review

In The Last Decade

Rankless by CCL
2025