Madhurima Deb
About
Madhurima Deb has authored 30 papers that have received a total of 465 indexed citations.
This includes 19 papers in Marketing, 17 papers in Organizational Behavior and Human Resource Management and 12 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (17 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Marketing and Social Media (10 papers). Madhurima Deb is often cited by papers focused on Customer Service Quality and Loyalty (17 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Marketing and Social Media (10 papers) and collaborates with scholars based in India and United States. Madhurima Deb's co-authors include Himadri Roy Chaudhuri, Vinay Sharma, Padma Panchapakesan, Aarti Agrawal and Kavita Chavali and has published in prestigious journals such as European Journal of Marketing, Current Issues in Tourism and International Journal of Retail & Distribution Management
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