Mahir Pradana
About
Mahir Pradana has authored 63 papers that have received a total of 359 indexed citations.
This includes 20 papers in Sociology and Political Science, 15 papers in Marketing and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are SMEs Development and Digital Marketing (12 papers), Halal products and consumer behavior (12 papers) and Employee Performance and Management (8 papers). Mahir Pradana is often cited by papers focused on SMEs Development and Digital Marketing (12 papers), Halal products and consumer behavior (12 papers) and Employee Performance and Management (8 papers) and collaborates with scholars based in Indonesia, Pakistan and Spain. Mahir Pradana's co-authors include Umer Zaman, Frederic Marimón, Syarifuddin Syarifuddin, Rubén Huertas-García and Budi Rustandi Kartawinata and has published in prestigious journals such as Frontiers in Psychology, Sustainability and Current Issues in Tourism
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