Maja Šerić

59 papers and 786 indexed citations i.

Maja Šerić has authored 59 papers that have received a total of 786 indexed citations. This includes 40 papers in Marketing, 38 papers in Sociology and Political Science and 16 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (31 papers), Digital Marketing and Social Media (30 papers) and Marketing and Advertising Strategies (23 papers). Maja Šerić is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (31 papers), Digital Marketing and Social Media (30 papers) and Marketing and Advertising Strategies (23 papers) and collaborates with scholars based in Spain, Croatia and Italy. Maja Šerić's co-authors include Irene Gil Saura, Josip Mikulić, María Eugenia Ruiz Molina, Damír Krešić and Đurđana Ozretić Došen and has published in prestigious journals such as Tourism Management, International Journal of Hospitality Management and Sustainability