Mala Srivastava
About
Mala Srivastava has authored 10 papers that have received a total of 965 indexed citations.
This includes 6 papers in Sociology and Political Science, 5 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Retail Behavior Studies (4 papers). Mala Srivastava is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in India. Mala Srivastava's co-authors include Rakhi Thakur and Dimple Kaul and has published in prestigious journals such as Journal of Retailing and Consumer Services, Internet Research and International Journal of Retail & Distribution Management
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