Manuel Trenz
About
Manuel Trenz has authored 38 papers that have received a total of 635 indexed citations.
This includes 22 papers in Sociology and Political Science, 11 papers in Marketing and 10 papers in Information Systems and Management. The topics of these papers are Privacy, Security, and Data Protection (9 papers), Technology Adoption and User Behaviour (9 papers) and Digital Marketing and Social Media (7 papers). Manuel Trenz is often cited by papers focused on Privacy, Security, and Data Protection (9 papers), Technology Adoption and User Behaviour (9 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in Germany, United States and Hong Kong. Manuel Trenz's co-authors include Daniel Veit, Christy M.K. Cheung, Ofir Turel, Christian Matt and Alexander Frey and has published in prestigious journals such as MIS Quarterly, Journal of Product Innovation Management and Information & Management
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