Marc Herz
About
Marc Herz has authored 14 papers that have received a total of 524 indexed citations.
This includes 10 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Cultural Differences and Values (5 papers) and Diverse Aspects of Tourism Research (3 papers). Marc Herz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Cultural Differences and Values (5 papers) and Diverse Aspects of Tourism Research (3 papers) and collaborates with scholars based in Austria, Germany and Azerbaijan. Marc Herz's co-authors include Adamantios Diamantopoulos, Julius Arnegger, Philipp A. Rauschnabel, Josef Windsperger and Bodo B. Schlegelmilch and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Technological Forecasting and Social Change
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