Marcel Paulssen

16 papers and 503 indexed citations i.

Marcel Paulssen has authored 16 papers that have received a total of 503 indexed citations. This includes 13 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 5 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (9 papers) and Consumer Retail Behavior Studies (3 papers). Marcel Paulssen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (9 papers) and Consumer Retail Behavior Studies (3 papers) and collaborates with scholars based in Switzerland, Germany and United States. Marcel Paulssen's co-authors include Dirk Temme, Richard P. Bagozzi, Ingo Balderjahn, Björn Sven Ivens and Mathias Peyer and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing