Marcelo Royo Vela

47 papers and 643 indexed citations i.

Marcelo Royo Vela has authored 47 papers that have received a total of 643 indexed citations. This includes 25 papers in Marketing, 21 papers in Sociology and Political Science and 9 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Diverse Aspects of Tourism Research (10 papers) and Advertising and Communication Studies (9 papers). Marcelo Royo Vela is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Diverse Aspects of Tourism Research (10 papers) and Advertising and Communication Studies (9 papers) and collaborates with scholars based in Spain, Hungary and Colombia. Marcelo Royo Vela's co-authors include Inés Küster Boluda, Joaquín Aldás Manzano, Núria Galí Espelt, José Antonio Donaire Benito and Natalia Vila López and has published in prestigious journals such as Tourism Management, Sustainability and European Journal of Marketing.