Marcelo Vinhal Nepomuceno
About
Marcelo Vinhal Nepomuceno has authored 33 papers that have received a total of 811 indexed citations.
This includes 18 papers in Marketing, 11 papers in Sociology and Political Science and 9 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (10 papers) and Evolutionary Psychology and Human Behavior (9 papers). Marcelo Vinhal Nepomuceno is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (10 papers) and Evolutionary Psychology and Human Behavior (9 papers) and collaborates with scholars based in Canada, Brazil and United States. Marcelo Vinhal Nepomuceno's co-authors include Michel Laroche, Marie‐Odile Richard, Eric Stenstrom, Gad Saad and Tolga Cenesizoglu and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Personality and Individual Differences.
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