Margaret Meiling Luo

24 papers and 1.1k indexed citations i.

Margaret Meiling Luo has authored 24 papers that have received a total of 1.1k indexed citations. This includes 18 papers in Sociology and Political Science, 14 papers in Information Systems and Management and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (14 papers) and Customer Service Quality and Loyalty (11 papers). Margaret Meiling Luo is often cited by papers focused on Digital Marketing and Social Media (16 papers), Technology Adoption and User Behaviour (14 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in Taiwan, United States and China. Margaret Meiling Luo's co-authors include Sophea Chea, William Remus, Wen‐Lung Shiau, Ja‐Shen Chen and Russell K.H. Ching and has published in prestigious journals such as Computers in Human Behavior, Computers & Education and Information & Management.