María Avelló

11 papers and 353 indexed citations i.

María Avelló has authored 11 papers that have received a total of 353 indexed citations. This includes 4 papers in Sociology and Political Science, 4 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (3 papers), Digital Marketing and Social Media (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). María Avelló is often cited by papers focused on Technology Adoption and User Behaviour (3 papers), Digital Marketing and Social Media (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in Spain. María Avelló's co-authors include Diana Gavilán, Carmen Abril, Yali Liu, María‐del‐Mar Camacho‐Miñano and María Francisca Blasco López and has published in prestigious journals such as Tourism Management, International Journal of Information Management and Telematics and Informatics