María Dolores de Juan

7 papers and 290 indexed citations i.

About

María Dolores de Juan has authored 7 papers that have received a total of 290 indexed citations. This includes 4 papers in Sociology and Political Science, 3 papers in Marketing and 3 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Technology Adoption and User Behaviour (3 papers). María Dolores de Juan is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Technology Adoption and User Behaviour (3 papers) and collaborates with scholars based in Spain and United States. María Dolores de Juan's co-authors include David Luna and Laura A. Peracchio and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Consumer Psychology and Journal of International Consumer Marketing.

In The Last Decade

Rankless by CCL
2025