Maria Madlberger

22 papers and 455 indexed citations i.

About

Maria Madlberger has authored 22 papers that have received a total of 455 indexed citations. This includes 10 papers in Marketing, 9 papers in Sociology and Political Science and 9 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (9 papers), Digital Marketing and Social Media (7 papers) and Digital Platforms and Economics (6 papers). Maria Madlberger is often cited by papers focused on Technology Adoption and User Behaviour (9 papers), Digital Marketing and Social Media (7 papers) and Digital Platforms and Economics (6 papers) and collaborates with scholars based in Austria, United States and Australia. Maria Madlberger's co-authors include Narcyz Roztocki, Arne Floh, Herbert Kotzab, Horst Treiblmaier and Parissa Haghirian and has published in prestigious journals such as International Journal of Physical Distribution & Logistics Management, International Journal of Consumer Studies and Electronic Commerce Research and Applications

In The Last Decade

Rankless by CCL
2025