Marian Friestad
About
Marian Friestad has authored 14 papers that have received a total of 3.4k indexed citations.
This includes 9 papers in Sociology and Political Science, 7 papers in Marketing and 4 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Media, Gender, and Advertising (4 papers). Marian Friestad is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Media, Gender, and Advertising (4 papers) and collaborates with scholars based in United States. Marian Friestad's co-authors include Peter Wright, David M. Boush, Esther Thorson, Gregory M. Rose and Annie Lang and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Consumer Psychology
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