Marie J. Lachance
About
Marie J. Lachance has authored 8 papers that have received a total of 376 indexed citations.
This includes 5 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Finance. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Media, Gender, and Advertising (3 papers) and Digital Marketing and Social Media (3 papers). Marie J. Lachance is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Media, Gender, and Advertising (3 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Canada, United States and France. Marie J. Lachance's co-authors include Pierre Beaudoin and Jean Robitaille and has published in prestigious journals such as International Journal of Consumer Studies, Journal of Fashion Marketing and Management and Family and Consumer Sciences Research Journal
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