Mario R. Paredes

15 papers and 371 indexed citations i.

Mario R. Paredes has authored 15 papers that have received a total of 371 indexed citations. This includes 8 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers). Mario R. Paredes is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Spain, Colombia and Australia. Mario R. Paredes's co-authors include Philipp Hartmann, Vanessa Apaolaza, José M. Barrutia, Carmen Echebarria and Clare D’Souza and has published in prestigious journals such as PLoS ONE, Journal of Cleaner Production and Journal of Business Research