Marion Garaus

30 papers and 541 indexed citations i.

Marion Garaus has authored 30 papers that have received a total of 541 indexed citations. This includes 23 papers in Marketing, 11 papers in Sociology and Political Science and 7 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Consumer Retail Behavior Studies (12 papers) and Digital Marketing and Social Media (8 papers). Marion Garaus is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Consumer Retail Behavior Studies (12 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in Austria. Marion Garaus's co-authors include Udo Wagner, Horst Treiblmaier, Lidija Lalicic, Arnd Florack and Jennifer Hu and has published in prestigious journals such as Journal of Business Research, Frontiers in Psychology and Technological Forecasting and Social Change