Mark A. Bonn

89 papers and 3.7k indexed citations i.

Mark A. Bonn has authored 89 papers that have received a total of 3.7k indexed citations. This includes 48 papers in Sociology and Political Science, 44 papers in Marketing and 29 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (24 papers), Consumer Behavior in Brand Consumption and Identification (22 papers) and Digital Marketing and Social Media (22 papers). Mark A. Bonn is often cited by papers focused on Customer Service Quality and Loyalty (24 papers), Consumer Behavior in Brand Consumption and Identification (22 papers) and Digital Marketing and Social Media (22 papers) and collaborates with scholars based in United States, South Korea and China. Mark A. Bonn's co-authors include Meehee Cho, Myung Ja Kim, Choong‐Ki Lee, Alex M. Susskind and H. Leslie Furr and has published in prestigious journals such as Journal of Business Research, Tourism Management and International Journal of Environmental Research and Public Health