Mark Chong

14 papers and 271 indexed citations i.

Mark Chong has authored 14 papers that have received a total of 271 indexed citations. This includes 5 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Communication. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Agriculture Sustainability and Environmental Impact (3 papers) and Public Relations and Crisis Communication (3 papers). Mark Chong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Agriculture Sustainability and Environmental Impact (3 papers) and Public Relations and Crisis Communication (3 papers) and collaborates with scholars based in Singapore and United States. Mark Chong's co-authors include Angela K.‐Y. Leung, Jin‐Cheon Na, Thomas Menkhoff, Siyoung Chung and Swapna Gottipati and has published in prestigious journals such as Journal of Environmental Psychology, Appetite and Health Communication