Mark D. Groza

22 papers and 882 indexed citations i.

Mark D. Groza has authored 22 papers that have received a total of 882 indexed citations. This includes 13 papers in Marketing, 10 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (5 papers). Mark D. Groza is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United States, China and Denmark. Mark D. Groza's co-authors include Joe Cobbs, Matthew C. Walker, Tobias Schaefers, Jun Kang and Jonathan A. Jensen and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Industrial Marketing Management