Mark Leach

25 papers and 1.1k indexed citations i.

Mark Leach has authored 25 papers that have received a total of 1.1k indexed citations. This includes 18 papers in Organizational Behavior and Human Resource Management, 10 papers in Sociology and Political Science and 10 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (14 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Digital Marketing and Social Media (6 papers). Mark Leach is often cited by papers focused on Customer Service Quality and Loyalty (14 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United States, New Zealand and Germany. Mark Leach's co-authors include Annie H. Liu, Martin Fishbein, Bryan Hochstein, Hans H. Bauer and Robert D. Winsor and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Journal of Applied Social Psychology.