Mark Ritson

22 papers and 981 indexed citations i.

Mark Ritson has authored 22 papers that have received a total of 981 indexed citations. This includes 9 papers in Marketing, 4 papers in Gender Studies and 4 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Media, Gender, and Advertising (4 papers) and Consumer Market Behavior and Pricing (4 papers). Mark Ritson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Media, Gender, and Advertising (4 papers) and Consumer Market Behavior and Pricing (4 papers) and collaborates with scholars based in Canada, United Kingdom and Israel. Mark Ritson's co-authors include Daniel Lévy, Mark Zbaracki, Mark Bergen, Shantanu Dutta and Jason Stone and has published in prestigious journals such as Journal of Consumer Research, The Review of Economics and Statistics and Marine Drugs