Mark Yi‐Cheon Yim

22 papers and 1.0k indexed citations i.

Mark Yi‐Cheon Yim has authored 22 papers that have received a total of 1.0k indexed citations. This includes 17 papers in Marketing, 10 papers in Sociology and Political Science and 4 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (5 papers). Mark Yi‐Cheon Yim is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in United States, South Korea and United Kingdom. Mark Yi‐Cheon Yim's co-authors include Paul Sauer, Sunyoung Park, Shu‐Chuan Chu, Yan Huang and Young K. Kim and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Advertising.