Marko Sarstedt
About
Marko Sarstedt has authored 187 papers that have received a total of 75.5k indexed citations.
This includes 75 papers in Organizational Behavior and Human Resource Management, 51 papers in Marketing and 33 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (66 papers), Consumer Behavior in Brand Consumption and Identification (36 papers) and Technology Adoption and User Behaviour (24 papers). Marko Sarstedt is often cited by papers focused on Customer Service Quality and Loyalty (66 papers), Consumer Behavior in Brand Consumption and Identification (36 papers) and Technology Adoption and User Behaviour (24 papers) and collaborates with scholars based in Germany, United States and Australia. Marko Sarstedt's co-authors include Christian M. Ringle, Joseph F. Hair, Jan-Michael Becker, Heungsun Hwang and Pratyush Nidhi Sharma and has published in prestigious journals such as Journal of Marketing Research, Journal of Cleaner Production and MIS Quarterly
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