Markus Taube

30 papers and 584 indexed citations i.

Markus Taube has authored 30 papers that have received a total of 584 indexed citations. This includes 11 papers in Sociology and Political Science, 7 papers in Political Science and International Relations and 5 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Global trade and economics (3 papers) and Digital Marketing and Social Media (3 papers). Markus Taube is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Global trade and economics (3 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Germany, United States and China. Markus Taube's co-authors include H. Erkan Ozkaya, Sven Horak, Bernd Kempa and Yan Zhu and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of the Academy of Marketing Science