Marta Estrada

34 papers and 489 indexed citations i.

Marta Estrada has authored 34 papers that have received a total of 489 indexed citations. This includes 18 papers in Organizational Behavior and Human Resource Management, 15 papers in Marketing and 9 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (16 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Retail Behavior Studies (7 papers). Marta Estrada is often cited by papers focused on Customer Service Quality and Loyalty (16 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in Spain. Marta Estrada's co-authors include Diego Monferrer, Miguel Ángel Moliner Tena, Javier Sánchez, Alma Rodríguez-Sánchez and Mercedes Segarra‐Ciprés and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Sustainability