Martin Grimmer
About
Martin Grimmer has authored 38 papers that have received a total of 1.2k indexed citations.
This includes 13 papers in Organizational Behavior and Human Resource Management, 12 papers in Marketing and 7 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (9 papers) and Environmental Education and Sustainability (6 papers). Martin Grimmer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (9 papers) and Environmental Education and Sustainability (6 papers) and collaborates with scholars based in Australia, United States and United Kingdom. Martin Grimmer's co-authors include L Grimmer, Morgan P. Miles, Gary Mortimer, Keith D. White and Àngela Martín and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and European Journal of Marketing
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