Martin J. Liu

52 papers and 1.2k indexed citations i.

Martin J. Liu has authored 52 papers that have received a total of 1.2k indexed citations. This includes 17 papers in Sociology and Political Science, 17 papers in Marketing and 14 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (9 papers). Martin J. Liu is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in China, United Kingdom and United States. Martin J. Liu's co-authors include Alain Yee‐Loong Chong, Natalia Yannopoulou and Devendra K. Agrawal and has published in prestigious journals such as PLoS ONE, Scientific Reports and MIS Quarterly