Martin P. Block
About
Martin P. Block has authored 29 papers that have received a total of 780 indexed citations.
This includes 14 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Market Behavior and Pricing (7 papers) and Digital Marketing and Social Media (7 papers). Martin P. Block is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Consumer Market Behavior and Pricing (7 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in United States, Greece and Philippines. Martin P. Block's co-authors include Don E. Schultz, Kalyan Raman, Anne J. Blood, Hans C. Breiter and Vijay Viswanathan and has published in prestigious journals such as Journal of Business Research, Frontiers in Psychology and Journal of Communication
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