Matthias Handrich

11 papers and 609 indexed citations i.

Matthias Handrich has authored 11 papers that have received a total of 609 indexed citations. This includes 5 papers in Organizational Behavior and Human Resource Management, 4 papers in Sociology and Political Science and 3 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (4 papers), Customer Service Quality and Loyalty (4 papers) and Innovation and Knowledge Management (3 papers). Matthias Handrich is often cited by papers focused on Digital Marketing and Social Media (4 papers), Customer Service Quality and Loyalty (4 papers) and Innovation and Knowledge Management (3 papers) and collaborates with scholars based in Germany and France. Matthias Handrich's co-authors include Sven Heidenreich, Kristina Wittkowski, Fiona Schweitzer, Tobias Kraemer and Tomas Falk and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Product Innovation Management