Mayank Yadav

33 papers and 467 indexed citations i.

Mayank Yadav has authored 33 papers that have received a total of 467 indexed citations. This includes 10 papers in Sociology and Political Science, 8 papers in Information Systems and Management and 5 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Mayank Yadav is often cited by papers focused on Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (8 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in India, Estonia and Austria. Mayank Yadav's co-authors include Zillur Rahman, Vaibhav Pandey, Vinay K. Singh, Jyoti Kumari and Konda Gokuldoss Prashanth and has published in prestigious journals such as Scientific Reports, Chemosphere and Journal of Materials Processing Technology