Maznah Wan Omar

15 papers and 186 indexed citations i.

Maznah Wan Omar has authored 15 papers that have received a total of 186 indexed citations. This includes 7 papers in Sociology and Political Science, 6 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Halal products and consumer behavior (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (4 papers). Maznah Wan Omar is often cited by papers focused on Halal products and consumer behavior (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Malaysia and Indonesia. Maznah Wan Omar's co-authors include Abror Abror, Dina Patrisia, Khalizani Khalid, Mohd Rizaimy Shaharudin and Marhana Mohamed Anuar and has published in prestigious journals such as Journal of Islamic marketing, Cogent Business & Management and Asian Social Science