Melissa A. Baker
About
Melissa A. Baker has authored 49 papers that have received a total of 1.3k indexed citations.
This includes 29 papers in Sociology and Political Science, 20 papers in Marketing and 19 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (18 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Psychology of Social Influence (12 papers). Melissa A. Baker is often cited by papers focused on Customer Service Quality and Loyalty (18 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Psychology of Social Influence (12 papers) and collaborates with scholars based in United States, United Kingdom and Canada. Melissa A. Baker's co-authors include Kawon Kim, Tiffany S. Legendre, Vincent P. Magnini, Emily Ma and Suzanne K. Murrmann and has published in prestigious journals such as Journal of Business Research, Tourism Management and Physiology & Behavior.
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