Mercy Mpinganjira
About
Mercy Mpinganjira has authored 77 papers that have received a total of 1.1k indexed citations.
This includes 37 papers in Marketing, 29 papers in Information Systems and Management and 27 papers in Sociology and Political Science. The topics of these papers are Digital Marketing and Social Media (27 papers), Technology Adoption and User Behaviour (24 papers) and Customer Service Quality and Loyalty (22 papers). Mercy Mpinganjira is often cited by papers focused on Digital Marketing and Social Media (27 papers), Technology Adoption and User Behaviour (24 papers) and Customer Service Quality and Loyalty (22 papers) and collaborates with scholars based in South Africa, Norway and Nigeria. Mercy Mpinganjira's co-authors include Mornay Roberts-Lombard, Ernest Emeka Izogo, Göran Svensson, Daniel K. Maduku and Nils M. Høgevold and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Journal of Travel Research
In The Last Decade
Explore authors with similar magnitude of impact
Top authors papers by László Á. Székely are co-authored with Top journals papers by Lysanne Campeau are published in Top authors papers by Dustin G. Mark are co-authored with Top countries impacted by papers by D. L. Leussing Top fields papers by Benedito dos Santos Lima Neto are about Top fields papers by Mary Cooter are about Top journals papers by Marco Pavia are published in Top authors papers by Gwenaël Berthet are co-authored with