Mesut Çiçek
About
Mesut Çiçek has authored 13 papers that have received a total of 320 indexed citations.
This includes 8 papers in Sociology and Political Science, 6 papers in Marketing and 5 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (4 papers). Mesut Çiçek is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in Türkiye, United States and South Africa. Mesut Çiçek's co-authors include İrem Eren Erdoğmuş, Can Uslay, Lu Lu, Sengun Yeniyurt and Doğan Gürsoy and has published in prestigious journals such as International Business Review, Journal of Product & Brand Management and Journal of Hospitality Marketing & Management
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